We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.
We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast!
While this chapter is closing, we're both excited about what the future holds.
Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playbook.
Kryshla is launching a brand-new podcast called First Class Content = dedicated to all things content marketing. Follow @firstclasscontentpodcast on Instagram to be notified when the first episodes go live.
We want to express our deepest gratitude to everyone who has been a part of this journey. Thank you for listening, sharing, and supporting us along the way.
Although we're saying goodbye to the Mad Marketing Mums podcast, you can still find us on social media and enjoy our back catalog of episodes for a while longer.
We can't wait to see what the future holds and hope you'll continue to follow us on our individual paths.
Until we meet again, stay mad!
Kryshla + Clem
The Mad Marketing Mums
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Hello and welcome back to the Mad Marketing Mums podcast.
Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt.
These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world.
Joining us to tackle these issues head on is Marketing Coach + podcast host, Lauren Tilden, who will be sharing her expertise and practical advice on how to overcome these hurdles, so you can enhance your marketing efforts and grow your business effectively.
We'll be exploring several key questions, including:
- What behavioural patterns do small businesses exhibit when it comes to procrastination, perfectionism, and self-doubt in their marketing efforts, and how are these interconnected?
- Why do small business owners often fear and delay marketing?
- What are some practical strategies our listeners can use to break these bad habits and improve their marketing mindset?
Bio
Lauren is a maker, retail shop owner, podcast host, and marketing coach on a mission to help small business owners do better marketing... more consistently.
An ex-corporate marketer, Lauren fell in love with small business through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. And as of 2020, she hosts Making Good, a podcast for small businesses who want to make a big impact.
Lauren believes that one of the best ways to make a positive impact on the world is through great marketing.
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Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey.
Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, building loyalty and brand advocacy.
This episode covers:
- The circular customer journey and how it differs from the traditional sales funnel;
- Benefits of viewing the customer journey as circular, especially for small or service-based businesses;
- How focusing on a circular journey can significantly affect customer retention and loyalty;
- The importance of customer feedback and the role of technology in supporting this model;
- And so much more!
About Fiona:
Founder of My Daily Business, Fiona Killackey is a podcaster, award-winning author, speaker, accredited business coach and human trying to navigate life and go to bed feeling like she has done something good that day. With more than two decades of experience working with large and small brands alike (think Amazon and Country Road Group, through to CULTIVER and Collective Closets), Fiona understands what it takes to create a business that is financially secure and emotionally fulfilling.
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In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement.
These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more customers or clients online
Knowing what to post and taking the time to create a strategic content plan allows you to be more consistent. This, in turn, provides you with better reach and engagement plus data from your content to refine your strategy and improve performance over time.
Thanks for listening and remember, action creates confidence. Stop overthinking and start posting!
If you enjoyed this episode, please subscribe and leave us a review and if you're ready to improve your content consistency with a strategic content plan, join Kryshla for Content Flight Plan - details below.
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Have you vowed to be more consistent this year?
Prepare for takeoff with Kryshla’s First Class Content programs. Designed for small business owners and freelancers who want to attract and activate dream clients online.
Phase 1: Content Flight Plan, takes off on Monday 29 July with a special live round. Click here to find out more and come aboard
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Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.
Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates with your audience and distinguishes you from the competition. Here’s what you can expect from our conversation:
- Understanding Brand Beyond Logos: Learn why a brand is so much more than just its logo and how it represents the values and beliefs of its audience.
- Evolving Brand Perceptions: Tara discusses how the internet and user-generated content have transformed traditional branding into a more dynamic and interactive process.
- Building Human Connections: Discover how to humanise your brand to build one-on-one connections that convert and retain customers.
- Practical Strategies: Gain actionable strategies to shape or reshape your brand in ways that align with modern consumer expectations and digital trends.
This episode is a must-watch for anyone eager to learn how to use branding as a powerful tool to connect with their audience on a deeper level and drive their business forward. Whether you're starting a new venture or looking to revamp your existing brand, Tara’s insights will equip you with the knowledge to make informed decisions that help your brand thrive in a competitive landscape.
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This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction.
Unsure about whether to invest in Meta's offerings? We've got you covered with alternative marketing strategies that could serve your business better without breaking the bank. Whether you're considering signing up or looking for other viable options, this episode is packed with critical insights and practical advice to help you make informed decisions and optimize your social media strategy.
Don't miss the visuals! Check out our YouTube channel where Clem shares her screen for an in-depth look at what Meta offers. Tune in to stay informed and ahead of the curve in your digital marketing efforts.
Read more about Meta's Verified for Business Supscription Plans on Clem's Blog.
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Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.
Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale.
Anna's background in online retail gives her incredible insights into work works and what it takes to succeed online.
This episode covers:
- The multifaceted benefits of paid ads (beyond sales);
- Differences between e-commerce vs. service-based business ads;
- Updates in Facebook and Instagram ads for 2024;
- To boost or not to boost? Boosting posts vs. running ad campaigns;
- Recommended campaign types for beginners.
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If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier.
But what if you could turn your voice and your presence on camera into your most powerful tools for growth? If we’ve peaked your curiosity then today's episode is crafted especially for you. We’re joined by Sally Prosser, a holistic voice and public speaking coach who has transformed the way entrepreneurs communicate, helping them to speak with confidence, clarity, and charisma.
Sally brings over two decades of experience and a treasure trove of insights on how to harness the power of your voice. Whether you're speaking on a podcast, at an event, or creating engaging online content, Sally's expert advice will help you leave those fears behind and step confidently into the spotlight.
So, if you're ready to find your voice and make it heard, stay tuned as we dive deep with Sally Prosser on mastering the art of speaking.
ABOUT SALLY PROSSER
Sally Prosser is a Holistic Voice and Public Speaking Coach with an entertaining flair and undeniable zest for life.
Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV News Reporter and built a community of 300k+ on TikTok.
Sal is a Tedx Speaker Coach, Master NLP Practitioner and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.
She lives in Brisbane with her boyfriend Patrick and her hobbies include jigsaw puzzles, pilates and gaming the frequent flyer program!
Find out More about Sally
Instagram / TikTok / Facebook - @sallyprosservoice.
Website - www.sallyprosser.com.au
Free Ebook - What to Say When You Don't Know What to Say - https://sallyprosser.mykajabi.com/wts-ebook
Free Pep Talks in Your Pocket - https://sallyprosser.mykajabi.com/pep-talks-in-your-pocket
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Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business.
Here’s what we’ll cover:
1. Add Yours Music Sticker 🎵
What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.
How to use it:
- Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up song before working out?” or “What’s your Friday evening jam?”
- Industry/profession-based prompt: If you’re a wedding planner, prompt with, “Favorite first dance track?” or “Unique songs for walking down the aisle.”
- Community-based prompt: Encourage followers to share a song that best represents their profession or a specific time period.
2. Reveal Sticker 🤫
What it is: A sticker that blurs the story content and only reveals it once the user DMs you.
How to use it:
- Tease a new product, service, or offer.
- Reveal new branding or a website soft launch.
- Share an “Outfit of the Day” or a finished makeup look.
- Provide a discount code or exclusive content to engaged followers.
3. Cut Outs Sticker ✂️
What it is: Create a sticker from any photo, akin to background removal in Canva or iMessage. Instagram saves these in your sticker tray for reuse.
How to use it:
- Highlight a podcast episode or eBook cover.
- Personalize your stories with your branding.
- Customize stories with unique elements to create a scrapbook-style collage.
4. Frames Sticker 📸
What it is: Turn any image into a polaroid-style photo, where you shake your phone to reveal the image.
How to use it:
- Focus on aesthetics, throwbacks, and highlighting specific story elements.
Join us as we explore these fresh features and how they can boost your engagement and connection with your audience. It’s time to get creative and make the most out of Instagram’s newest tools!
Don't forget to like, comment, and subscribe for more marketing tips and tricks!
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Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates.
Here are our 'must-follow' recommendations:
- Matt Navarra (@mattnavarra)
Matt draws on 20+ years marketing experience working for huge brands and government organisations. Matt is the go-to guy for new social media features, news, and drama;
- Jade Tambinini (@B2BJade)
You'll love Jade's insights and sense of humour if you have a B2B (business to business) business and especially if you work in marketing. Also listen to our interview with Jade in episode 28;
- Todd Collins (@toddcollinsofficial)
The no BS Dad who tells you the harsh reality about why your content isn't working, shares practical tips and insights. We had the pleasure of interviewing Todd for episode 10;
- Brand Boss (@brandbossHQ)
Explains marketing aspects in simple ways that anyone can understand. Great advice for young CMOs about how to work with leadership. Short, sharp and to the point;
- The Muthership (@themuthership)
If you want practical TikTok tutorials, this creator is for you. Everything is broken down step-by-step from filming to editing to posting;
- Kaila Uli (@kailauli)
Shares small business marketing tips and lessons from her own extensive e-commerce experience. We love her mini website audits and practical advice;
- Rory Sutherland (@rorysutherlandclips)
Follow for fascinating psychological insights and stories about big name brands and businesses;
Honorable mentions:
What are your must-follow marketing accounts? Let us know! Send us a DM on Instagram or TikTok with your recommendations.
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How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!
Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media.
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Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.
We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.
Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.
In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.
So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.
Read the full shownotes at https://madmarketingmums.com/episode50
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Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.
In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).
Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps small business owners with "all the things" - from ideation to editing to guest management.
Covered in this episode:
- How a podcast can support your business? And is it just for service-based businesses?
- The first thing you should do when considering podcasting
- Laura's tech stack and what you need to get started
- Podcasting "must dos" and don'ts
- Ideas to monetise your podcast; plus
- Why Laura doesn't believe in reading out your guest bio!
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To read the full show notes for this episode and access Laura's free training, visit the Mad Marketing Mums website.
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"Hello. Welcome. We all know why you're here."
Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on.
On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa.
ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days.
You read that right. In a matter of days she's surpassed 1 million followers.
Three weeks after her first post of the series she has over 3 million followers, and endorsements from Delta AIrlines, Hilton Hotels and has also received a new car from BMW.
Her content is ticking all of the boxes on the TikTok trends report that we highlighted in episode 46.
We don't believe ReesaTeesa has read the report (probably doesn't know it even exists), but her series just perfectly aligns with the trends that TikTok is predicting are going to really take off in 2024.
So we thought that today for our Snackbox recording that we would walk through how she's understood the assignment when it comes to TikTok and what TikTok is looking for in 2024.
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Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway.
Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit for posts and the introduction of carousel-style posts in the Instagram Reels feed.
Referenced in this episode are 2 articles from Social Media Today:
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Did you enjoy this episode?
Let us know if you enjoyed this new episode format and if you want more bite-size insights. We would also be eternally grateful if you would take a minute to leave us a rating and review. This will help the podcast reach more time-pressured parents in business.
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TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.
This episode covers:
- What TikTok was like in the early days (circa 2019);
- New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation videos(!);
- The TikTok What's Next 2024 Trend Report;
- Recommendations for small business owners marketing their business on TikTok in 2024.
Pssst. Did you know the Mad Marketing Mums are also on TikTok? Follow us here
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Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
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ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.
When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan!
OpenAI recently announced a bunch of big changes to ChatGPT - including a simplified interface, better memory, and the ability to create custom GPTs - opening (pun intended!) another new chapter in the world of AI.
In this episode we're rolling out the red carpet for Ami Williamson from Damn Write - master wordsmith and self-professed AI Geek - kindly sharing her ideas and insights into how small businesses can improve the way they use AI going into 2024.
Find out more about Ami and grab her incredible [FREE] guide to ChatGPT at https://www.madmarketingmums.com/episode45
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Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious?
Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)
This episode covers:
- The unexpected benefits of growing your email list
- What email format is working best right now
- Most time-efficient way busy parent-preneurs can leverage email marketing
- Tools, resources or lists you should check out!
About Sky
Meet Sky, an entrepreneurial force with a passion for email marketing that ignited in 2017. Boasting an impressive track record of 6 years in the email marketing industry, Sky has made it her mission to empower ecommerce businesses with more advanced email marketing.
Recognising the untapped power of email marketing and the widespread hesitation among smaller businesses, Sky developed a transformative Email Marketing Course. This step-by-step program is a culmination of expertise, aimed at empowering business owners with the skills to seamlessly integrate email marketing into their strategies.
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
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If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.
In this episode, we cover:
- Community-Focused Content: We discuss how to tailor your content to build a genuine community, fostering connections that extend beyond just selling. Learn effective ways to spark conversations that resonate with your audience.
- Relatable Behind-The-Scenes: Sharing your post-Black Friday experiences or the realities of running a business while parenting can strengthen your connection with your audience.
- Family-Oriented Collaborative Content: Discover how to engage your community with inclusive, family-friendly content. We share creative ideas like showcasing holiday preparations or a look into your post-sale workspace.
- Leveraging Social Media Features: Learn how to use the latest social media tools, such as Reply Reels or TikToks, in a way that's both effective and suitable for parents.
- Interactive Engagement: Explore the power of polls and live Q+A sessions. These tools can boost engagement and provide valuable insights into your audience's preferences.
- Proactive Online Networking: Understand the importance of engaging with other content and reaching out through DMs, especially to fellow parent entrepreneurs.
- Smart Platform Use: We provide tips on working effectively with social media platforms and discuss efficient management tools like ManyChat, ideal for busy parents.
So, grab your headphones and join us for an episode filled with practical, parent-friendly strategies to reinvigorate your social media engagement. Whether you're in the car, on a break, or amidst your daily hustle, this episode is designed to help parent entrepreneurs navigate the world of social media effectively.
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It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.
This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.
This episode covers:
- Is Instagram dead?;
- Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;
- The content types you need to focus on - including UGC and long (short form) video;
- How TikTok will continue to dominate with search, shop and music features plus integrations to woo B2B; and
- Will social media SEO finally kick #hashtags to the curb?!
For the full shownotes - including the Stanley Cup viral video plus an example of extreme influencer-ing (totally a word!), visit https://madmarketingmums.com/episode42
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We read The Sprout Social Index™ so you don’t have to!
What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions.
The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.
In this episode we summarise the key takeaways and what they mean for your small business marketing.
This episode covers:
- How the pandemic changed the way we socialise, research, browse and shop;
- Why consumers follow brands online (and what type of content they want to see);
- What makes a brand memorable and how you can improve your customer experience online;
- What consumers really think of AI; plus
- Other ways you can utilise social media - not only as a communication channel
Read the full shownotes and access links and resources mentioned in this episode at https://www.madmarketingmums.com/episode41
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With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real.
Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.
This may have happened to you too?
If so, you're not alone. According to the latest Targeting Scams report, Australians lost a staggering $3.1 billion to scams in 2022. That's an 80% increase compared to the previous year.
And it's not just individuals; businesses are being heavily targeted too. In 2021, Australian businesses lost $227 million to just one type of scam—payment redirection scams—which is a 77% increase compared to 2020.
So, in this episode, we're going to delve into how you can spot these scammers and share some tips on keeping your accounts safe from hackers.
This episode covers:
- What scammers are doing
- How to spot a fake
- What to do if you think you've received a fake DM or email
- How to verify the legitimacy of a Meta email
- How to avoid scammers
Visit the shownotes for this episode for examples of common scams we've seen and step-by-step instructions to check whether an email from Meta is legit or not.
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Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you!
Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler.
From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone.
This episode covers:
- The benefits of repetition and consistency in your marketing
- How to create simplicity in your messaging and build credibility with your audience; and
- How to prevent and manage pushback
Links and resources:
- We mentioned episode 1 when we spoke about speaking to your customer in their own language. Listen here and get your free Ideal Customer Avatar Worksheet here
- Also mentioned was episode 15 with Holly Cardamone
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PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.
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LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses.
According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running, up until 2022 when Pinterest took the top spot (we all can figure out why. Where were we? At home, not networking).
The report states that people feel LinkedIn is the place that shows the least amount of fake news and spammy content, it’s the platform where we feel the safest to share, post and comment, and where we feel our personal data is most secure.
LinkedIn is now 20 years old - which is no mean feat in terms of social media staying power and, while you might think LinkedIn is the Boomer Dad of social platforms, it’s safe to say you could be missing out on creating genuine connections with potential clients if you’re not considering it in your social media mix.
So if you’ve been wondering if LinkedIn is the right platform for your service-based business, stick around.
Joining us today to explore this platform’s possibilities and pitfalls is personal branding coach, social media trainer, and LinkedIn expert, Ella Orr from @muchmoresocial. And you really want to stick around, because has an exclusive offer for anyone who listens through the interview. You just have to catch the secret password.
About Ella
Ella Orr is a personal branding coach and social media trainer based in the UK. She runs her own business, Much More Social, working with business owners and individuals from corporate on how to become known, remembered and preferred by their ideal clients.
Before retraining in social media marketing in 2017, Ella was a teacher for many years.
She admits she knew pretty much nothing about social media for business back then but she gradually developed her marketing knowledge and understanding of what is required to grow a business. She believes this now helps her to understand her clients' social media challenges.
She has also transitioned to helping them build their personal brand so they can become known and seen online. Her experiences and learnings from her previous teaching career have given her a wealth of transferable skills which she uses in her work with her clients now.
Ella runs individual and group training as well as consultancy on personal branding, social media strategy and content creation. She delivers masterclasses to memberships and is a speaker, both in person and virtually, at events and has been a guest on podcasts and live stream interviews.
LinkedIn is her go-to platform but she is active on other main social media spaces including Instagram and Threads as well as TikTok where she first came across the Mad Marketing Mums podcast.
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This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer!
Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced productivity and efficiency.
However many entrepreneurs overlook their health and mental clarity while pursuing business growth.
This is where our guest, Tanessa Shears, comes in. Tanessa is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols.
She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.
This episode covers:
- Scheduling work according to your menstrual cycle;
- How understanding your biological cycle can enhance productivity;
- What happens if you don't have a menstrual cycle? Can you still biohack your productivity?;
- How men can benefit from understanding women's cycles; and
- How ChatGPT can help you with meal planning!
Read the full shownotes and get Tanessa's free guide at https://www.madmarketingmums.com/episode37
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If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business.
But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face.
How do you decide which too to use to streamline your content creation and posting? How are you going to do this while also making sure that the kiddies are fed, showered and snuggled up in bed? Most of us would rather have a sip of yesterday’s stale coffee than spend hours creating scripts, designing posts and editing video on repeat.
This step in your marketing journey can be fun and creative, but it can also be draining and monotonous.
It’s also where AI can play a huge role and do much of the heavy lifting for you. Here to talk about AI and the tools that you as a business owner parent probably can't live without is AI expert, and TikTok legend, Austin Armstrong.
This episode covers:
- AI's buzz: How's it really changing our day-to-day?
- So. Many. AI. Tools. Where the heck to start?
- Are there spots in content marketing where AI just can’t kick out humans?
- Where’s AI heading in the future.
About Austin Armstrong
Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes.
Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you.
Read the full shownotes and find out more about Austin at https://www.madmarketingmums.com/episode36
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School holidays are upon us and the silly season is fast approaching! Yup. Already!
You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull.
As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your plate without a hitch.
Today we’re talking about creating a content stockpile - for those days when you just can’t (or don’t want to) think of creating something to share but still want to show up.
This episode covers:
- What is a content stockpile;
- What to include in your content stockpile;
- Ways to create your own content stockpile.
Read the full shownotes at https://www.madmarketingmums.com/episode35
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Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.
As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.
It's hard to avoid the doom and gloom right now.
If you’re feeling the pinch in your business, you may feel tempted to wrap yourself in a blanket and hide yourself away from the world.
However, as our special guest, Fiona Johnston from Peach Business Management, explains, it's time to lean into your marketing now, more than ever.
This episode covers:
- Why it's short-sighted to reduce marketing spend when times are tough;
- How your business strategy (and business model) impact marketing decisions;
- Revenue streams - is it better to diversify or double down?;
- Business silver linings to come out of a troubled economy.
Find out more about Fi and read the full shownotes at https://www.madmarketingmums.com/episode34
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You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it?
In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.
This episode covers:
- Common SEO mistakes you may be making (and how to fix them)
- How SEO has changed in recent years
- How AI is stirring the SEO pot
- The 'must-have' SEO elements you need
- One thing you can do today to improve your SEO in minutes!
Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you.
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Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32
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Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is!
Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.
Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans.
But there is another way.
Joining us on this episode to talk about growing a business, without guilt, is none other than award-winning digital marketing coach and business mentor Kate Toon.
This episode covers:
- The pathway to a profitable business when you’re a parent
- How your parenting style can fit into your business
- What is parenting guilt and how it can impact your growth
- How to get the most value out of your time
Read the full episode show notes and grab tickets to the Digital Marketing Collective Conference at https/www.madmarketingmums.com//episode33
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This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through -
- How we plan our marketing for ourselves and clients
- How we determine what to focus on each month
- Which marketing heavy weights and newsletters we read to keep up with changes in the marketing field
- Our thoughts on how introducing a podcast to our marketing mix has impacted our businesses
- How to create content for 2 to 3 different channels without just reposting
Grab that lukewarm coffee, find that rare moment of quiet (we can dream, right?) and pop in those earbuds! This episode is packed with real-life, actionable tips to help you take your marketing game from 'just surviving' to 'thriving'.
Smash that subscribe button and don't forget to leave us a review
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Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward.
Or maybe just the thought of running a competition for your business has you running to the hills.
Anyone can run a competition, but running a competition with purpose and thinking strategically about why you are running a competition is a whole different ball game.
And that’s exactly what we’re going to be talking about today on the Mad Marketing Mums podcast with Suki Van K., founder of Origami Globe. We’re taking a dive into how to run a competition with purpose, what to do when your competition isn’t performing plus tips to help make your next comp a winning success.
ABOUT SUKI VAN K
Suki Van K is a speaker, author, teacher, competition strategist… and die-hard Killers fan.
Suki is the world’s first and only dedicated competition expert and strategist and it’s fair to say she is obsessed with competitions – namely sharing her knowledge and passion with business owners and marketers alike through teaching, speaking and writing about all things competitions.
Suki is Japanese/Dutch by name, English by birth and Aussie by choice – elle parle aussi couramment le français. When she’s not nerding out over competitions, you’ll find her on the beach with her rescue dog Stella, trying to get through all the books she buys then never read, or singing along at the top of her lungs to her own private Killers karaoke.
Find out more about Suki and read the full shownotes at https://www.madmarketingmums.com/episode30
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How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts.
In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.
Nadine shares a ton of practical tips and processes that you can apply to your business right away. Also be sure to grab her free 10 Strategic Survey Questions (linked in the show notes) to fast-track your own audience research.
This episode covers:
- What client research looks like and how it can benefit your business
- How often you should research your audience
- How AI tools, such as ChatGPT, can shortcut the research process
- How to incorporate audience research into your regular business practices
- Nadine’s hot take on Instagram Threads and how it could be used for audience research.
Read the full show notes and find out more about Nadine at https://madmarketingmums.com/episode29
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We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock.
The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute.
And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is.
But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth.
How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini.
This episode covers:
- The challenges you could face when there’s lack of strategy between C-Suite, the board, management and the marketing team
- What SMART goals are, why they’re improperly used
- How to set goals for marketing you business and where SMART ones can fit in
- and so much more about B2B. There’s an extra 30 minutes of Mad Marketing Mum banter after the end credits
Read the full show notes and find out more about Jade at https://madmarketingmums.com/episode28
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Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you.
We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email marketing, blog posts, you name it!
This is the exact process Kryshla teaches inside Instagram Unpacked - her signature course + group coaching program - to help her students generate hundreds of ideas in a matter of minutes.
So grab a notebook and pen because we’re spilling the content marketing tea today.
This episode covers:
- Reasons you don't know what to post and struggle to come up with ideas
- Kryshla's 3-step system to generate hundreds of core content ideas in minutes
- Other types of content you can share
Got a marketing question? Let us know!
Over the next few weeks we’ll be recording a marketing Q+A episode with listener questions so send us an email or slide into our DMs on Instagram or TikTok with whatever ails ye marketing sensibilities (other than us suddenly switching to ye olde English, that is!).
To read the full show notes, visit https://madmarketingmums.com/episode27
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Your website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year!
What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your business or bounce over to a competitor.
For this episode we brought in the big guns; Megan Gersch and Lauren Tassi - the web design and copywriting duo behind the Your Sparkly Brand podcast to discuss how to transform your hardest working salesperson into a magnet for dream clients.
This episode covers:
- Common mistakes you may be making on your website;
- Quick tips to get your website kicking a$$ and turning heads;
- The differences between a home page and landing page; and
- Whether you should DIY or outsource your website.
Find out more about Megan and Lauren and read the full show notes at https://www.madmarketingmums.com/episode26
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If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”.
Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.
This is one of the many reasons why we, at Mad Marketing Mums, we’re such strong believers in repurposing content.
Whether you’re a solpreneur or run a small team, Repurposing your content is THE BEST time-saving strategy to help you show up and post consistently - even when your day gets away from you.
For today's episode, we’ve invited the “king” of repurposing, Hani Mourra, the CEO and Founder of Repurpose.io to talk about repurposing your video content.
This episode covers:
- How Repurpose.io came about
- The biggest setback small business owners make when it comes to video
- The mindset you need to start building your repurposing strategy and process
- What's coming up for repurpose.io
Read the full show notes and find out more about Hani at https://www.madmarketingmums.com/episode25
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Are you new to business? Or running a tight ship budget-wise? In this episode we’re sharing budget-friendly ways to market your small business - with free and low-cost ideas that you can use at any time to boost your brand awareness and get in front of potential new customers or clients.
This episode covers:
- Marketing on social media - from Facebook groups to optimising your personal profile;
- Leveraging personal and professional relationships - and why it's a good idea to make friends with a hairdresser; plus
- Networking - online and off - to improve your business' visibility.
There's plenty of practical tips for you to apply, today - including the one tip that Kryshla could never do herself because she's a terrible driver!
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This episode is brought to you by First Class Content. Discover how to get that BIG FEED ENERGY on Instagram in 2023. Get your free ticket here
Read the full show notes for this episode at https://madmarketingmums.com/episode24
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As a parent in business, you might feel the pressure to perform on the online stage, similar to how your kid might feel during their school recital. They sort of know the steps, they know they have to do this dance, but they might not feel like they deserve a spot on stage because their routine isn’t perfect or as good as other kids in the class.
But here's the thing: you don't have to be a flawless performer to make an impact. Just like our kids, your genuine presence can shine through. Think of it as embracing those butterflies you might have felt before going on stage at your school recital and channeling it into being your true self online, letting your online audience see the real you, a business owner with your own special skills and insights.
Embracing and allowing your true self to shine, you can create a genuine connection with your online community, just as our kids captivate the audience with their heartfelt performances is what we’ll be talking about with our guest, Lisa.
In this episode we’re going to cover:
- Shedding the Performative Mask:
- Moving Away from Toxic Expectations
- Setting Boundaries and Choosing Transparency
- Embracing Vulnerability and Honesty
Who is Lisa Kroesche Boyce from The She Rebellion?
Lisa is a Life, Power, and Energy Coach, Author, Motivational Speaker, Sound and Energy Healer, Beyondblue Ambassador & founder of The She Rebellion.
Lisa is a Life Coach for Biz Babes looking to redefine what business ownership truly is, by rebelliously owning ALL of themselves.
Using her signature framework of spunk, strategy, and spirituality has seen Lisa work with clients across the globe and her work has been featured online, in podcasts, in print, and in the media including, Herald Sun, Channel 9 News, Better Health Channel, ABC News, Natural Parent Magazine and Kidspot.
Lisa supports her clients to break free of the status quo and lead without apology, co-dependency, or conformity. She teaches that you don't need to hustle harder, you need to break up with the idea that you don't deserve it.
Lisa will guide you to confidently be the face of your brand, powerfully use your voice to create a deep impact in the world, and reconnect with the soul of your business.
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Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries.
This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of confidence to push back when it doesn’t feel right - resulting in feeling drained, wasted time, or reputational damage.
This episode kicks off with an anonymous post Clem saw in a Facebook group from a freelancer who has found herself in a position where her personal values clash with those of her client. She now faces the dilemma of whether or not to continue working with said client.
So how did it get to this point? And, more importantly, how can this be avoided?
This episode covers some of the ways you can pre-qualify potential clients with your content and application process to avoid clashes in values, budget, and personality and set realistic expectations for your future working relationships.
Read the full show notes and book an audit at https://www.madmarketingmums.com/episode21
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As a busy parent running a business, there are some routines that we have ingrained in our household that just make sense. For example, that delicious Sunday roast can be remade into some pretty darn good dinners throughout the week. We all have those tried and true recipes that take that Sunday roast and turn it into a completely different and equally delicious dish.
Repurposing content is just like turning that roast into a few more quick dishes we rely on to keep our bellies full and save us a bit of time in the evening. You take one idea and show it in many different ways, and in turn, your posting calendar fills up and you are spending less time creating new content.
In this episode, we're discussing repurposing content and why it needs to be part of your marketing process.
This episode covers:
- What repurposing content means
- Reasons why it's crucial to repurpose content
- What types of content can you repurpose
- Easy and efficient ways to repurpose various forms of content
- Our favourite quick tips
Read the full show notes at https://www.madmarketingmums.com/episode21
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Unless you've been living under rock, you've probably heard of ChatGPT - the AI chatbot taking the world by storm for its ability to create content for social media, your website, blog, videos... you name it! ChatGPT can generate virtually anything in a matter of seconds.
In fact GPT is so valuable that Microsoft are investing 10 billion dollars into open.ai - the business behind ChatGPT - with plans to incorporate AI into their Microsoft Office Suite, Bing and other tools and platforms.
But with great power comes great responsibility 😉 and the potential for a veritable Tsunami of digital AI-generated garbage flooding the internet!
In this episode we are joined by digital marketing expert, speaker and agency builder, Dennis Yu, to discuss the powers of AI for digital marketing and how to use ChatGPT as a tool, rather than a crutch.
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
He is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads and has spent a billion dollars on Facebook ads across his agencies and agencies he advises.
Yu is known for his Dollar A Day strategy and is commonly known as the “million jobs” guy - on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
He’s been featured on CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. He has worked with Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos – down to local service businesses like real estate agents and dentists.
This episode covers:
- What exactly ChatGPT is and the future of AI;
- How to avoid adding to the explosion of AI-generated garbage online;
- Best practices for integrating ChatGPT into your digital marketing strategy;
- How businesses can leverage ChatGPT for their Facebook ads and/or with the Dollar A Day strategy; and
- To boost or not to boost (Facebook ads) - the answer may surprise you!
Read the full show notes and find out more about Dennis at https://www.madmarketingmums.com/episode20
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Does the thought of going live on social media fill you with a sense of impending doom? If so, listen up. Going live can boost your engagement, grow your following and get you more leads and sales but, while simple, going live is not always easy.
In this episode we are joined by Live Video Strategist, Janine Cummings from Video For Bosses, who will be sharing her wisdom and advice to show up on camera with confidence.
Janine helps female business owners master their mindset to overcome their fear of live video, confidently show up on camera and monetise their live video content.
This episode covers:
- The benefits of live video
- Janine's top tips for communicating effectively on live video
- How to extend the life of your live videos to keep leveraging that content
- The pros and cons of multi-stream video
Read the full show notes and find out more about Janine at https://www.madmarketingmums.com/episodes/episode19
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Do you work in a super-niche, sensitive, or highly regulated industry? If so, you know how hard it can be to connect with new clients on social media due to restrictive community guidelines and/or the unique (and sometimes stigmatised) nature of your specialty.
While you may have established your business and grown it through word-of-mouth, you know you could help so many more clients if you could only reach them on online!
In this episode, we chat with Ontario-based Marketing Consultant, Michelle Lange, who specialises in content marketing for super-niche industries.
Michelle helps business owners in highly-regulated (and sometimes stigmatised) industries to market their business online and connect with clients seeking help with sensitive issues such as bereavement, mental health or intimacy issues.
This episode covers:
- Marketing issues experienced by those working in a super-niche industry
- The mindset shift required to succeed online when marketing your niche business
- How to talk about specialities that have stigma attached and/or users may be embarrassed to publicly engage with
- Tactics to get more eyes on your niche or highly-regulated business.
Read the full show notes and learn more about Michelle at
https://www.madmarketingmums.com/episode18
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As a small business owner, it can often feel like there are not enough hours in the day to juggle everything on your to-do list.
While you understand the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule.
In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accountant, host of the Clare Wood Podcast, drinker of wine and wrangler of two boys.
Clare shares how she supercharged her business growth by adopting an omnichannel approach to her marketing - using her podcast, Instagram, and email list together to create a seamless experience for her clients.
This episode covers:
- What omnichannel marketing is
- How omnichannel marketing can save you time and energy
- How Clare has used each of her 3x main channels (her podcast, Instagram and email marketing) to explode her business growth
- How to get started creating your own omnichannel marketing plan for your business - even if you have zero budget.
Read the full show notes and learn more about Clare at
https://www.madmarketingmums.com/episode17
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Is the clock ticking on TikTok Australia?
Clem and Kryshla chew the ‘phat’ on the current situation in the US regarding TikTok. With the Senate poised to pass a bill that enables them to restrict or ban the platform - and other technologies that pose a risk to national security - what does this mean for Australia?
Will US policy trickle down to our sandy shores?
And are other Chinese apps such as WeChat and Weibo also on the chopping block?
According to The Guardian, Democratic senator Mark Warner stated that the proposed bill would also apply to foreign technologies from China, Russia, North Korea, Iran, Venezuela and Cuba.
Closer to home "The Government is not currently considering a ban on TikTok," Minister for Home Affairs and Minister for Cyber Security, Clare O'Neil told 7.30 last week - ABC News.
But with 25 government departments and agencies banning the app, is it simply a matter of time before #ForYou becomes #Farewell?
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We would love to hear your opinion on this hot topic.
Read the full show notes and share your thoughts in the comments section at https://www.madmarketingmums.com/episode16
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Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.
To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.
Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15
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Have you been thinking about a rebrand for your business? Today we are joined by Kelly Mevel from Jam Creatives who has some useful questions to help you identify whether you’re ready for a brand transformation.
Kelly is a colour-loving social butterfly, Brand Designer & founder of Jam Creatives based here in Melbourne, Australia - creating standout brands for women who are ready to showcase their unique vibe.
This episode covers:
- What a brand is (and what it is not)
- Common mistakes business owners make when it comes to their brand
- 3 signs your brand is no longer serving you and it's time for a rebrand
- How defining your brand can save you time; and
- Whether rebranding should be a full team activity, or best left to a select few.
Read the full show notes and find out more about Kelly at https://www.madmarketingmums.com/episode14
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Bite-sized bonus session answering a question from a listener, @ampman.travels about what matters more when it comes to the performance of your Instagram Reels; Hashtags or topics?
Do you have a question for the Mad Marketing Mums, send us an email or slide into our DMs - we would love to help you!
Mentioned in this episode was our new Instagram and TikTok mini audit service. Find out more and book your audit here
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In this interview we spoke with the founder of the Freelance Jungle, Rebekah Lambert, about inclusivity and accessibility and how businesses need to go beyond simply adding alt-text to their images.
This interview was intended to be a podcast episode, however Clem’s sound was a dog’s breakfast!
To salvage this insightful interview, we created a new word and a new way to present this to you; introducing “blog-casting” - a hybrid blog with video snippets so you can enjoy listening to Bek's incredible insights without the sound issues.
Read/listen/watch now at https://madmarketingmums.com/episode12
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Meta is testing a paid subscription service that allows Instagram and Facebook users to pay to become verified.
The subscription bundle, called Meta Verified, includes a verified badge plus more protection against impersonating accounts, increased visibility in areas such as search and recommendations, and more direct access to customer support.
CEO, Mark Zuckerberg announced the plans on Instagram, stating "This new feature is about increasing authenticity and security across our services".
With Meta Verified, you’ll get:
- A verified badge, confirming you’re the real you and that your account has been authenticated with a government ID.
- More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.
- Help when you need it with access to a real person for common account issues.
- Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations.
- Exclusive features to express yourself in unique ways.
Zuckerberg stated it would begin testing "Meta Verified" in Australia and New Zealand this week. People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.
What do you think of this? Let us know your thoughts via our social media accounts or in the comments at https://www.madmarketingmums.com/episode11
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Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market.
In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.
This bumper episode covers:
- Common mistakes small businesses are making when marketing their business online;
- Niche vs broad content;
- Whether it is better to dominate on one social media platform or to diversify with multi-channel marketing;
- How to encourage audience engagement vs passive consumption; plus
- Recommended content marketing strategies for 2023 - including controversial content
Speaking of controversial, stick around until the end for Todd's outrageous attempt at an Aussie accent!
Read the full show notes and find out more about Todd at https://www.madmarketingmums.com/episode10
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It's time to talk TikTok! The social media platform that is dominating the world right now.
You may already be using TikTok to watch hours of cat videos, but what are you doing with the platform for your business?
How should businesses be using TikTok to build their brand community, generate engagement and drive website traffic?
What does a TikTok strategy look like?
And how do you get started with TikTok for business?
This is exactly what Chanelle Le Roux - Digital Strategist, part-time performer, and owner of NINKI Content Marketing - will be sharing with us on this episode.
Read the full show notes and find out more about Chanelle at https://www.madmarketingmums.com/episode9
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*Warning* We've got a bad case of the "swears" in this episode so don't play this around little ears.
In this, the season 1 finale, we're talking about taking (imperfect) action - getting out of your head, ditching the overthinking, and showing up in order to build momentum in your business.
This session covers:
- The power of taking action
- Common reasons for not posting - and how to overcome them
- Switching your focus from consuming to creating content
Visit the Mad Marketing Mums website for the full show notes https://madmarketingmums.com/episode8
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Lately we've noticed a number of dodgy marketing activities in our inboxes, in the DMs, and on product websites, so we decided it's time to call "BS" on the lowbrow online marketing and sales tactics that are currently doing the rounds… that is, the things that make us go "Ick!"
We put a call out on Instagram asking you to contribute your own marketing "Icks", (thank you for sharing) and we have compiled a list of 11 marketing and sales tactics that we believe you should avoid at all costs including:
- Backhanded compliments and messages that play on your insecurities
- Tagging people who are completely unrelated to your post
- Impersonal pitches
- Pushy, demanding or downright creepy behaviour, plus
- Dark marketing tactics
Visit the Mad Marketing Mums website for the full show notes and to add your own "icks" to the list at https://madmarketingmums.com/episode7
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When was the last time you refreshed your social media profiles?
- Do you have old items in your link in bio?
- Old products or services in your Instagram highlights
- Does your LinkedIn cover image have an out-of-date graphic that doesn't include your current freebie or offer?
If so, it's time for a profile 'glow up'!
In this episode you'll find the essential elements to include in your social media business profiles on Instagram, TikTok and LinkedIn.
Get your free profile checklists at https://www.madmarketingmums.com/episode6
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It's the most wonderful time of the year... to dust off the crystal ball and take a punt about what will be 'hot' in the online world in the coming 12 months.
The following are some of our social media predictions for 2023:
Instagram:
- Reels that aren't Reels
- Photos are back
- Authentic, unpolished content will dominate
- Instagram will move more features in-house
TikTok:
- Actionable content
- Content the sparks joy
- Community and relationship-focussed content
- TikTok to expand it's ever-growing reach to dominate e-commerce and possibly the music space
LinkedIn:
- Catch up features will be introduced
- An upgrade to groups
- Video and audio expansion
All channels:
- SEO and search functionality will continue to grow as social media sites become search engines
- Less platform-specific and more repurposed content
- Private spaces and subscriptions
- Ephemeral (disappearing) content, including TikTok now and Candid Stories on Instagram
Read the full show notes at https://www.madmarketingmums.com/episode5
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Warning this episode contains bad language - beware if you have little ones within earshot.
As the saying goes, laughter is the best medicine. Incorporating comedy and personality into copywriting just so happens to be the topic of this episode.
We’re fortunate to be joined by Mariam Vossough, Copywriter, Scriptwriter, and TikTok nerd who incorporates comedy within her work, or, in her own words “uses funny to make you money”!
Mariam is known for her work on Coronation Street, Fierce Creatures and My Son the Fanatic and, maybe most importantly of all, is the integral role she inadvertently played in creating our podcast!
So sit back and have a few laughs with us as we talk with Mariam about when to use humour in your copywriting, Chat GPT (the new AI technology that everyone’s simultaneously loving and freaking out about), and the first steps to add personality to your copy.
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Read the full show notes at https://www.madmarketingmums.com/episode4
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As we record this podcast, it's approaching the end of the year - a time to reflect on the year that's been and prepare for the coming 12 months.
In this episode we're joined by BOLD Business and Mindset Coach, Suz Chadwick, who shares her incredible wisdom, and some hard truths, around what it takes to build the business you want and how to keep going when times are tough.
Suz Chadwick is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarify, courage and CEOing at the next level.
If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce – then you're in luck!
With over 15 years as a brand consultant working with global brands and entrepreneurs, leader and teams, Suz knows what works when it comes to creating a business, mindset and brand that helps you stands out.
The author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Bold Business Academy (BBA) & the Amplify Accelerator, she now works with savvy women in businesses to create courageously bold brands, get out of their own way & build profitable businesses that take you from Messy to Magnetic!
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Read the full show notes at https://www.madmarketingmums.com/episode3
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In this episode we are going back to basics to help you to lay the foundations for an effective and sustainable marketing strategy. Starting off with the must-have element for any marketing you do - whatever your business is and whatever platform(s) you choose to play on.
That is, having a clear understanding WHO you want to talk to. Whether you’ve been in business for 5 minutes, or 5 years, you need to understand who your ideal customer or client is, what they want or need, and how you can help them.
One of the easiest ways to compile all this information is by creating an Ideal Customer Avatar (ICA) or customer persona.
You may have already created an ICA for your business and if you have, well done.
Even so, it is worth revisiting your ICA periodically if you have changed direction in your business, if your customers have changed their buying behaviours, or if you want to break into a new market. It is also worth revisiting your ICA as a way to bring your focus back to your target market.
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Free Resource:
Get your copy of our Ideal Customer Avatar Worksheet
Read the full show notes at https://www.madmarketingmums.com/episode1
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Hi, we're Clem and Kryshla - two mums who met on TikTok! We've joined forces to help other time-pressured parents in business to take charge of their online marketing.
In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, in order to achieve the freedom and flexibility that working for yourself once seemed to offer.
Sit back and relax with a (hot!) beverage as we serve you a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals; including business coaches, copywriters, branding gurus, and SEO specialists.
You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
If marketing your business feels like walking barefoot through a field of Lego, this is the podcast for you!
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