Episode 28: The B2B Marketing Puzzle: Rethinking SMART Goals | Interview with Jade Tambini
We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock.
The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute.
And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is.
But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth.
How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini.
This episode covers:
The challenges faced when there’s a lack of strategy between C-Suite, board, management and the marketing team
What SMART goals are and why they’re improperly used
How to set goals for marketing you business and where SMART ones can fit in
and so much more about B2B! There’s an extra 30 minutes of Mad Marketing Mum banter after the final credits
Jade Tambini: B2B Marketing Consultant
About Jade Tambini
Jade is a B2B Marketing Consultant who has been in the biz for nearly 20 years. Jade helps small to mid-size B2Bs get sustainable growth through expert marketing strategies and brand positioning.
She’s also a dedicated TikToker and the host of the B2B Marketing Gap Podcast
Connect with Jade:
Links and Resources:
Got a marketing question? Let us know:
Over the next few weeks we’ll be recording a marketing Q+A episode with listener questions so send us an email or slide into our DMs on Instagram or TikTok with whatever ails ye marketing sensibilities (other than us suddenly switching to ye olde English, that is!).
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