Episode 07: The Ick! 11x Online Marketing and Sales Tactics to Avoid At All Costs
Lately we've noticed a number of dodgy marketing activities in our inboxes, in the DMs, and on product websites, so we decided it's time to call "BS" on the lowbrow online marketing and sales tactics that are currently doing the rounds… that is, the things that make us go "Ick!"
We put a call out on Instagram asking you to contribute your own marketing "Icks" and we compiled a list of 11 marketing and sales tactics that we believe you should avoid at all costs including:
Backhanded compliments and messages that play on your insecurities
Tagging people who are completely unrelated to your post
Impersonal pitches
Pushy, demanding or downright creepy behaviour, plus
Dark marketing tactics
Listen now and let us know in the comments the online marketing and sales tactics give you the ick. Conversely, if you have even been delighted with a particular marketing tactic, we would love to hear about it!
Links and Resources:
Mentioned in this episode: Karlie Plowman from Techno Bird - an SEO specialist that won’t send you spammy emails.
Clem also referred to Episode 3 with Suz Chadwick in relation to assessing what “success” on social media looks like.
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
