Episode 042: Social Media Trends and Predictions For 2024
It's the most wonderful time of year: Time for our annual attempt at telling the future of social media so you know where to focus your time + energy as the new year rolls round.
This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.
This episode covers:
Is Instagram dead?;
Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;
The content types you need to focus on - including UGC and long (short form) video;
How TikTok will continue to dominate with search, shop and music features plus integrations to woo B2B; and
Will social media SEO finally kick #hashtags to the curb?!
TL;DR Here's a summary of the key trends:
Instagram isn't going anywhere (but you knew that already);
LinkedIn will evolve from Boomer Dad to "Daddy";
User-generated content will have (even more of) a moment;
TikTok will continue to dominate with search, Shop and Music features;
Social media SEO and advanced search capabilities will finally kick #hashtags to the curb;
TikTok will woo B2B businesses with Salesforce integration;
Long (short-form) video will continue to grow in popularity.
Tools and Resources:
Mentioned in this episode:
The Sprout Social Index™ - also listen to Episode 41 for a summary of the Index
SEM Rush social media trends report
Kryshla’s Reel about how to download Reels without the watermark
Ready To Reel - Learn how to create high-impact, low-fuss Reels for your business (no dancing required)
The Stanley Cup viral video and Stanley’s response
Zheng Xiang Xiang - An unconventional (extreme!) example of influencer culture at work.
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