Episode 029: Nail Your Messaging With Audience Research | Interview with Nadine Nethery
How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts.
In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.
Nadine shares a ton of practical tips and processes that you can apply to your business right away. Also be sure to grab her free 10 Strategic Survey Questions (linked below) to fast-track your own audience research.
This episode covers:
What client research looks like and how it can benefit your business
How often you should research your audience
How AI tools, such as ChatGPT, can shortcut the research process
How to incorporate audience research into your regular business practices
Nadine’s hot take on Instagram Threads and how it could be used for audience research.
Nadine Nethery - Copywriter and brand messaging strategist
About Nadine
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers.
Her strategic take on audience research, copywriting and messaging turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.
Connect with Nadine:
Links and Resources:
Get Nadine’s 10 Strategic Survey Questions
You may also enjoy her free 4-day About Page Blitz event
Useful tools:
Google Forms or Type Form for surveying your audience
Otter.ai - a useful tool for transcribing customer conversations
Nadine recommends:
Ami Williamson from Damn Write and her ChatGPT Guide
The AI For Creative Entrepreneurs podcast
Did you enjoy this episode?
If you enjoyed this episode, or the podcast in general, we would love you to subscribe and give us a rating and review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. This will help the podcast reach more time-pressured parents in business.
Affiliate disclaimer: On occasion, we share affiliate links. If you make a purchase via one of our links, we’ll receive a small commission at no cost to you. We only recommend products or services we’ve used ourselves and love.
