Episode 043: Seven ways to Boost your Social Media Engagement Today
Black Friday has zoomed past, and boy, are we feeling it! Just like that never-ending mountain of laundry (we've all been there), keeping our business buzzing is a continuous journey, isn't it?
After the whirlwind of Black Friday, or any big event for that matter, it feels like everything goes quiet. Your social feeds, once buzzing, now seem as peaceful as the rare moments when the kids are asleep…or getting into something they shouldn’t.
It's not just you needing a breather – your followers and customers are catching their breath too.
Whether you've been all over your marketing like a superhero or you've stepped back a bit, now's the time to spark up those conversations again.
In this episode, we're diving into the nitty-gritty of reigniting that engagement. We've got the tips and tricks you need to get those likes, comments, and shares rolling in once more. So grab a cuppa (or reheat that one you forgot about this morning), and let's get into it!
This episode covers:
Community-Focused Content: We discuss how to tailor your content to build a genuine community, fostering connections that extend beyond just selling. Learn effective ways to spark conversations that resonate with your audience.
Relatable Behind-The-Scenes: Sharing your post-Black Friday experiences or the realities of running a business while parenting can strengthen your connection with your audience.
Family-Oriented Collaborative Content: Discover how to engage your community with inclusive, family-friendly content. We share creative ideas like showcasing holiday preparations or a look into your post-sale workspace.
Leveraging Social Media Features: Learn how to use the latest social media tools, such as Reply Reels or TikToks, in a way that's both effective and suitable for parents.
Interactive Engagement: Explore the power of polls and live Q+A sessions. These tools can boost engagement and provide valuable insights into your audience's preferences.
Proactive Online Networking: Understand the importance of engaging with other content and reaching out through DMs, especially to fellow parent entrepreneurs.
Smart Platform Use: We provide tips on working effectively with social media platforms and discuss efficient management tools like ManyChat, ideal for busy parents.
Tools and Resources:
Mentioned in this episode:
The Sprout Social Index™ - also listen to Episode 41 for a summary of the Index
Erica Reitman - prime example of how to stand out in the crowd with unique points, angles and the occasional controversy
Episode 19 with Janine Cummings about going live on social.
Episode 38 with Ella Orr about sleaze-free strategies to grow on LinkedIn
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