Episode 050: Electrifying the Trucking Industry with Social Media - An Interview with Chace Barber
Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.
We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.
In today's chat, we'll explore how a simple TikTok video can ignite a business idea, the impact of social media on business decisions, and the strategic balance between online engagement and real-life demands. Chace will share insights on the importance of authenticity, educational content, and the power of transparency in crafting a social media presence that resonates.
So, whether you're a parent balancing the demands of family and entrepreneurship, or simply curious about the intersection of innovation and social media, this conversation is for you. Join us as we step into a different sphere of the business world, learning from a guest who's breaking the mould and electrifying their industry, one post at a time.
This episode covers:
How a TikTok was the start of Edison Motors
How Chace considers social media a business asset (and an important one!)
What manufacturing or “boring” industries get wrong about social
How Chace measures success on social media
Chace Barber - Founder of Edison Motors
About Chace
Chace is at the helm of Edison Motors, an innovative company that's not only pioneering in the electric haulage vehicle sector but also mastering the art of social media in an industry often overlooked for its excitement factor. But, Edison Motors is making waves online, showing us all that no industry is too "boring" for social media stardom.
Through being transparent about Edison Motor’s evolution, Chace has amassed a fiercely loyal following across TikTok, Instagram, YouTube and Facebook. With social media’s support, Edison Motors has successfully completed 2 rounds of seed funding in record time, and created and funded an international electric go-kart high school challenge.
Connect with Chace:
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